Google Business Profile Posts Overview
What Are GBP Posts?
GBP Posts are short updates that appear on a business’s Google Business Profile. They help businesses share news, promotions, and events directly in Google Search and Maps results.
What’s New / Update
Purpose:General updates, news, tips
Expiration:6 months
Offer
Purpose:Promotions, discounts, specials
Expiration: Custom end date (required)
Event
Purpose:Workshops, open houses, webinars
Expiration:After event end date
Product
Purpose:Highlight specific products with pricing
Expiration:Ongoing (no expiration)
Visibility vs. Expiration
This is an important distinction to understand:
Key Point
Posts don’t disappear after 7 days, they just become less visible. Users can still find older posts by clicking “View all” on the profile. However, only the most recent post displays prominently.This is why we recommend weekly posting, to always have a fresh, prominent post visible in search results.
note
Offer and Event posts follow their set end dates, not the 7-day/6-month rules.
First 7 days
Post appears prominently in search results.
After 7 days
Post loses prime placement and ispushed down by newer posts.
After 6 months
Post is archived or removed completely.
Image Requirements
Use high-quality, original photos. Avoid heavy text overlays, they may get cropped on mobile devices.
Specification Requirement
Minimum Size400 × 300 pixels
Recommended Size1200 × 900 pixels
Aspect Ratio4:3 (horizontal)
File FormatsJPG, PNG
Max File Size5 MB
Video Requirements
GBP now supports video in posts. Videos must be uploaded manually, most third-party scheduling tools cannot upload videos directly to GBP.
Specification Requirement
FormatMP4, MOV
Resolution720p minimum, 1080p recommended
Max Length30 seconds
Max File Size75 MB
Aspect Ratio16:9 (widescreen)
Text Limits
Only the first 100 characters display before users must click “More.” Front-load important information.
Element Character Limit Best Practice
Post description1,500 characters Keep under 100 for best visibility
Event/Offer title58 characters Be clear and concise
Call-to-Action Buttons
Every post can include one CTA button:
Button Best For
BookAppointments, consultations
Order OnlineE-commerce, food ordering
BuyProducts, services
Learn MoreEducational content, blog posts
Sign UpNewsletters, events, registrations
Call NowImmediate phone contact
Get OfferPromotions, discounts
Why GBP Posts Matter
Visibility
Fresh posts keep the profile active and engaging in search results
Trust
Regular updates signal an active, legitimate business
Engagement
CTAs drive clicks, calls, and conversions directly from search
Local SEO
While not a direct ranking factor, posting supports overall profile quality
Quick Facts
Posts stay visible for up to 6 months, but we post weekly to keep your profile fresh in search results.
After 7 days, posts get pushed down by newer content, that’s why consistency matters.
We can include call-to-action buttons that let customers book, call, or learn more directly from Google.
Posts appear in both Google Search and Google Maps when people find your business.